Michael Savage mentioned this last week and questioned it. He wondered why they would do this. This is opposite of personal freedom. I think this is a very bad move. Sounds like a give away to business interests while sacrificing everyone else's personal freedom.
So we can scream about government collecting and spying on us but it is ok for private firms to collect all our data and sell it for their benefit without us getting any say in the matter.
Well, you only have the privacy you fight for. Most thoughtlessly give it away every day.