It seemed to me (I have the staff DVD) that the person did try to use it like a stick, but all that training relating to a sword made him revert back to it in what Guro Crafty calls, "an adrenal situation". Basically, you fight like you train. So the move he had cultivated was a slash against his opponent at close range (which would have worked had the weapon been edged) and I believe he was trapped into the clinch game into the ground. So the main thing to remember is, what you train you will fight. Bruce Lee once said in Return Of The Dragon, "If it helps you take care of yourself, you should use it." Just keep the big picture in mind.
Scott